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I grew up in the 90s in a small remote village of 40 people. There wasn’t much to do, so I designed my first website in primary school using Microsoft Publisher, learned Photoshop at 11, and spent my teenage years being scrappy, making things, tweaking code, filming, shooting, and editing all kinds of content for my blogs.

Since 2015 I've designed and shipped products across B2B and B2C: IoT, SaaS, health, food, e-commerce, and finance.

The internet taught me the craft. Design school taught me problem-solving. Startups taught me to ship. HelloFresh taught me business and strategy.

I now provide craft and strategic leadership. I lead hands-on: I get things moving, I empower teams around shared visions and make sure we turn them into reality. I am driven by curiosity and care for people, helping both users and collaborators unleash their full potential is my daily fuel

I love designing, I always have.