HelloFresh Store — Transforming a meal-kit service into a scalable white-label shopping experience
2023 - 2024
HelloFresh Store — Transforming a meal-kit service into a scalable white-label shopping experience
2023 - 2024
CEEZER — Scaling climate tech through stronger design foundations
2025
UX Quality at HelloFresh — Strengthening craft, Empowering the team
2023 - 2024
Piavet Cloud — Crafting from scratch a digital platform for veterinary management and monitoring
2018 - 2019
Repaper Studio — Designing a companion app for a hardware startup
2017

I grew up in the 90s in a small remote village of 40 people. There wasn't much to do, so I designed my first website using Microsoft Publisher, learned Photoshop at 11, and spent my teenage years being scrappy, making things, tweaking code, filming, shooting, and editing all kinds of content for my blogs.
I am now based in beautiful Berlin, and since 2015 I've designed and shipped products across IoT, SaaS, health, food, e-commerce, and finance.
The internet taught me the craft. Design school taught me problem-solving. Startups taught me to ship. HelloFresh taught me business and strategy.
I love what I do, I always have. And I love people, especially when they come with a sharp sense of humour. I also love bouldering, running, crafting stuff (including food), blankets, novels, fries, my cat Captcha, and hitting the dance floor wearing my finest pair of dad's shoes.